Momentum is a graphic language used in marketing communication to capture the idea that Play Has No Limits. Momentum is uplifting, represented by an upward trajectory of forms. Conceptually, it represents the feeling of stepping through the portal into the PlayStation® Universe — the sensation of transportation to a multidimensional universe where anything is possible. 
I lead design development for the creation of PlayStation Momentum visual branding for PS5, from refining the concept for the original brand expression all the way through developing custom channel executions for Events, Sponsorships, Esports, Retail, and Digital. 
Momentum Master Brand
Momentum Rift - Global Events
Momentum Ascent - Sponsored Events
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